LIVE WORKSHOP SERIES
Generate a years worth of profit in a single month. Learn how inside…
Introducing:
$100k Launch School
$100k Launch School is a new training program to help you generate a years worth of profit in a single month, using cutting-edge launch strategies.
In each of the 30+ expert sessions, we’ll break down a specific component of your launch, covering everything from email marketing to lead generation to closing sales.
Next, you get to see behind-the-scenes of a dozen 6-figure launches, as well as some business owners who have scaled their businesses to 8-figures and more (using the launch strategies in this training).
But first, you need to choose your track…







START HERE…
What Do You Want To Launch?

$100k Book Launch
Build Authority, Increase Your Exposure, or Simply Create a New Stream of Income with a Book Launch

$100k Course Launch
Increase Your Margins, Leverage Partnerships, and Grow Your Subscribers and Sales Exponentially with a Course Launch

$100k Software Launch
Stop Hustling to Get New Customers Every Month; Turn Traffic into Recurring Revenue and Multiply Your Annual Sales with a Software Launch

$100k Service Launch
Sell Your Knowledge and Expertise, and Turn Prospects into High-Paying Clients with a Service Launch
WHAT YOU WILL LEARN
$100k Launch School Will Show You How To:
- How To Get 10,000 Optins Using This Simple Launch Lead Magnet Strategy
- Step-by-Step Guide To Recruiting Your First 50 Affiliate Partners
- A 3 Step Facebook Ads Strategy That Is Easy to Implement and Gets You an ROI on Your Ad Spend
- How to Turn Your How To Turn A 7 Day Challenge Into A $50,000+ Payday
- How To Increase Launch Sales With A Story-based Email Sequence
- How To Turn Your Book Into A 6-figure Revenue Stream
- 5 Psychological Tactics For Turning “Fence-sitters” Into Buyers
- Guaranteed Launch Success: A Step-by-Step Guide To Pre-selling Your Product
- Agile System: How To Create And Run A Launch With Minimal Effort and Stress
- How To Multiply Your Profit With This High-Ticket Offer Strategy
- 4 Phases Of The Buyer’s Journey For Creating Content That Drives Traffic, Leads, And Sales
- How to Create a Facebook Bot that Gets You Sales on Autopilot

CLASS IS IN SESSION
Learn From The Best:

$100k Launch School Host

5 Biggest Launch Mistakes (Lessons Learned from a Dozen $100k Launches)
Get an in-depth look behind-the-scenes of some of the biggest launches in multiple industries. Tom shares everything he knows: lead generation, conversion rate optimization, pricing and positioning, email marketing, and much more.
- pr marketing
- 6-figure launch
- bestseller
- Influencer marketing
19
February
12pm MST

Subject Matter Expert

Behind the Scenes: How Neil Patel turned his first book into a New York Times Bestseller
Learn what it takes to market and launch a New York Times bestselling book.
- 6-figure launch
- bestseller
- influencer marketing
19
February
1pm MST

Subject Matter Expert

19
February
2pm MST
How to create collaborative content and implement the buyer’s journey framework to get traffic, leads, and sales
Every buyer is on a journey. Kyle Gray shares his strategy for turning that journey into remarkable content that turns traffic into buyers.
- content marketing
- lead generation
- storytelling
Subject Matter Expert

19
February
2pm MST
How to make an extra 6-figures from your launch by leveraging Facebook Ads
Facebook ads are expensive and difficult. Mojca Zove shares a simple paid advertising strategy that won’t break the bank but still gets big ROI.
- paid advertising
- facebook ads
Subject Matter Expert

19
February
3pm MST
Behind the Scenes: How Alinka Rutkowska turned a one-week challenge into a $50,000+ payday
Learn the secrets to running a challenge that could skyrocket your traffic, leads, and sales in as little as 5 days.
- 6-figure launch
- challenge
- affiliate marketing
Subject Matter Expert

19
February
3pm MST
Behind the Scenes: How Chris Badgett launched a software company that generated 42 paying customers and 5-figures in MRR
Growing a software company is a lot harder than it looks. Chris takes us behind the scenes of the launch of LifterLMS, and how he bootstrapped it to a multi-million dollar company in a few short years.
- email marketing
- conversion rate optimization
- scaling
- pricing

Subject Matter Expert

Behind the Scenes: How Jesse Krieger Generated $150,000 in Booked Sales With His Done-For-You Publishing Model
Discover how Jesse generated $150,000 in booked sales from his most recent launch.
- high-ticket
- 6-figure launch
- live event
19
February
4pm MST

DAY 2
Learn how to tell a better story, presell to reduce risk, and scale to 6-figures

Subject Matter Expert

Behind the Scenes: How John Lee Dumas made $453,000 in 33 days through a single crowdfunding campaign
What does it take to generate $453,000 in sales from a single launch? I go behind the scenes with John to dissect his record setting crowdfunding campaign.
- crowdfunding
- 6-figure launch
- influencer marketing
- email marketing
20
February
10am MST

Subject Matter Expert

20
February
11am MST
How to get into major publications to build your audience and brand before a launch
Credibility can increase trust, engagement, and sales. Learn how to get instant credibility by leveraging major publications before your next launch with Tomas Laurinavicius.
- pr marketing
- content marketing
- influencer marketing
Subject Matter Expert

20
February
12pm MST
How to presell your software or service before you build it
Jake Jorgovan will show you how to increase your chances for success by preselling your software or service offer before you launch.
- presell
- high-ticket
- 6-figure launch
Subject Matter Expert

20
February
2pm MST
How to write story-based emails to increase engagement and sales for your next launch
Email is boring, but it doesn’t have to be. Andre Chaperon shares his “Soap Opera Sequence” strategy to create Hollywood style emails that turn readers into buyers.
- email marketing
- storytelling
Subject Matter Expert

20
February
3pm MST
Behind the Scenes: How NinjaOutreach grew to a 6-figure annual run rate in less than 16 months
From nearly broke, to 6-figure run rate, Mark shares the story behind NinjaOutreach’s tremendous growth.
- list building
- content marketing
- email marketing
- scaling
Subject Matter Expert

20
February
4pm MST
How to automate your email marketing
In this session, Isa Adney teaches how to structure, create, and implement an email sequence for your launch.
- email marketing
- automation
Subject Matter Expert

20
February
5pm MST
How to crowdfund your book and find a publisher
Lee Constantine shows you how to crowdfund your next book, and how it can lend itself to finding a publisher.
- crowdfunding
- book marketing

DAY 3
Learn how to automate your lead generation, close high-ticket sales, and turn your launch into an automated selling machine

Subject Matter Expert

Behind the Scenes: How Ulyses Osuna made $100k+ in a single month using this simple launch strategy
Not sure how to scale your service offer? Ulyses pulls back the curtain to show how this one simple strategy generated 6-figures in a single month.
- pr marketing
- scaling
- 6-figure launch
21
February
10am MST

Subject Matter Expert

How to use Facebook Bots to increase your launch results
In this session, Andrew Warner teaches how to create a new marketing and sales channel out of your existing Facebook audience and a simple bot strategy.
- facebook bots
- list building
- lead generation
21
February
11am MST

Subject Matter Expert

21
February
12pm MST
How to close more client sales during your next launch
Learn the exact tactics for turning conversations with prospects into book clients with Jim Brown.
- sales
- high-ticket
Subject Matter Expert

21
February
1pm MST
How to leverage bundles to launch your book
Adam Houge shows you how to take your book launch to the next level by using this simple but effective “bundle” strategy.
- partnerships
- bundles
Subject Matter Expert

21
February
2pm MST
How to Grow Your Business by Offering a Combination of Books, Courses and Services
Matt Stone shares his best strategies for creating multiple streams of income, and how to decide whether you should launch a book, course, software, or service.
- 6-figure launch
- scaling
- sales funnel
Subject Matter Expert

21
February
3pm MST
How to use email marketing and smart segmentation to generate leads and sales
In this session, Janelle Allen shares her strategy for getting highly targeted leads and sales through personalized email marketing.
- email marketing
- lead generation
Subject Matter Expert

How to turn your launch into an evergreen money maker
What happens after a launch? Learn how to turn your launch into an evergreen money maker that works on autopilot with Ciprian.
- evergreen
- automation
- sales funnel
21
February
4pm MST

DAY 4
Learn how to grow your list, scale your offer, and get better results with less effort

Subject Matter Expert

Behind the Scenes: How Ryan Lee launched a membership site on its way to 10,000 paying customers
Ryan is the founder of Freedym, and in this session, he shares how he launched his membership site and is scaling to 10,000 paying customers.
- recurring revenue
- membership site
- content marketing
22
February
10am MST

Subject Matter Expert

22
February
11pm MST
How to make sure your offer is something people want and will pay for
Learn how to create, package, and position your offer so lookers turn into buyers with Nick Skillicorn.
- sales
- high-ticket
Subject Matter Expert

22
February
12pm MST
How to increase your productivity and efficiency by setting up agile systems for yourself or your team
Coordinating a launch is a lot of work. In this session, David Green teaches his agile system for getting things done quickly and efficiently.
- productivity
- process
- systems
- planning
Subject Matter Expert

22
February
1pm MST
How to create a book sales page that converts
Books don’t sell themselves. In this session, Eric Van Der Hope shares the exact book sales page template used by 6-figure authors.
- sales page
- conversion rate optimization
Subject Matter Expert

22
February
2pm MST
How to create an offer ecosystem
Don’t let your launch go to waste. In this session, Derek Doepker teaches his process for turning customers into repeat customers of all your products and services.
- positioning
- sales funnel
Subject Matter Expert

22
February
3pm MST
Reactive Marketing: how dynamic personalization can dramatically increase conversion rates and sales
Brennan Dunn turned his niche website into a multiple 7-figure income generator using personalization. In this session, he’ll show you how he did it using his new software.
- copywriting
- reactive marketing
Subject Matter Expert

22
February
4pm MST
How to use the “Ultimate Guides” content writing formula to generate traffic, leads, and sales
Standard blog posts not getting you the optins you want? Learn how to turn your content marketing into massive lead generation using the “Ultimate Guides” strategy.
- content marketing
- lead generation
Subject Matter Expert

How Danielle Leslie did $19,300 preselling her course with no list and ZERO course content
No course? No problem. Danielle Leslie shares her strategy for selling a course before you’ve built it.
- presell
- email marketing
22
February
5pm MST

DAY 5
Learn how to hit 6-figures, multiply future profit, and take your business to the next level

Subject Matter Expert

Behind the Scenes: How Nathan Barry grew ConvertKit to $900k MRR (and counting)
Bootstrapping a software company? Learn how Nathan turned a near failed launch into almost 7-figures in monthly recurring revenue.
- recurring revenue
- affiliate marketing
23
February
10am MST

Subject Matter Expert

23
February
11am MST
Behind the Scenes: How Frank Bria did $1 million in sales from a high-ticket offer
A strategic high-ticket offers can multiply your profit. In this session, Frank shares his strategy for generating 7-figures in booked sales by making high-ticket offers that customers can’t refuse.
- high-ticket
- 6-figure launch
Subject Matter Expert

23
February
12pm MST
How to overcome unconscious resistance when making the sale
Not making sales? Apply these simple psychological techniques to overcome objections and close the sale with Matt Fox.
- customer psychology
- persuasion
- conversion rate optimization
- sales
Subject Matter Expert

23
February
1pm MST
How to boost book sales by leveraging market research and Amazon SEO
Multiply your book launch results with these simple to implement Amazon SEO strategies from Steve Dimmick.
- bestseller
- amazon seo
Subject Matter Expert

23
February
2pm MST
Behind the Scenes: How Dan Norris turned his book into a 6-figure revenue stream
In this session, Dan takes us behind the scenes of his first book launch, and how he turned that into a membership site and more than 6-figures in revenue.
- positioning
- sales funnel
Subject Matter Expert

23
February
3pm MST
How to communicate with affiliates to get the most out of their promotions
Sometimes, getting affiliates to promote an offer is like pulling teeth. Cloris Kylie shows a simple process for communicating and managing affiliates to get the most out of your launch.
- affiliate marketing
- affiliate communication
Subject Matter Expert

23
February
4pm MST
Behind the Scenes: How Ryan Waggoner pivoted from freelancer to 6-figure course creator in less than 12 months
Ever want to create a new stream of income outside of your freelancing or consulting? Ryan shares exactly how he created, launched, and scaled his first course to 6-figures.
- content marketing
- lead generation

DAY 6
Learn how to build a network, conquer fear, and crush your launch

Subject Matter Expert

Behind the Scenes: How Joseph Michael leveraged email marketing and partnerships to make $100,000+ on two back-to-back launches
Your next launch shouldn’t be a one hit wonder. In this session, learn the secret to Joseph’s multiple 6-figure course launches.
- email marketing
- 6-figure launch
- list building
24
February
10am MST

Subject Matter Expert

24
February
11am MST
How to build trust and warm up an audience to increase sales conversions
No one will buy from someone they don’t trust. Marc explains how to rapidly build trust through content marketing.
- trust building
- sales funnel
Subject Matter Expert

24
February
12pm MST
“How to overcome mental blocks, fear, and uncertainty”
From near death to paralympian, serial entrepreneur, and motivational speaker, Tanner Gers shares what it takes to overcome any obstacle, setback, or failure on the road to achieving your goals.
- productivity
- goal setting
Subject Matter Expert

24
February
1pm MST
How to use cold email to get influencers to promote your product
No connections, no audience, and no money? No problem. In this session, Mike shares his proven process for getting influencers to promote your product or service, which all starts from a single cold email.
- cold email
- affiliate communication
- affiliate marketing
Subject Matter Expert

24
February
2pm MST
How to recruit your first 50 affiliate partners for your next launch
Affiliate marketing can multiply the results of any launch. In this session, Charles Byrd shares his strategy for finding and recruiting affiliate partners.
- positioning
- sales funnel
Subject Matter Expert

24
February
3pm MST
How to build a million dollar network
John Corcoran share’s his step-by-step process to profiting from relationship building.
- relationships
- partnerships
Subject Matter Expert

DATE
TBD
Discover who else is teaching inside $100k Launch School
Learn how to rapidly grow your traffic, leads, and sales.
- content marketing
- lead generation

CRUSH YOUR LAUNCH
Get Exclusive Access to the Secret Launch Strategies Used By The World’s Best Marketers
These training sessions will show you the launch strategies used by real entrepreneurs and business owners to generate tens of thousands of leads and millions in sales.
For a limited time, you can get access to this exclusive training right here.

Why You Should Register For
$100k Launch School

Never before seen launch strategies explained by real entrepreneurs and business owners who have been there, done that.

The exact, step-by-step blueprints used by leading marketers to generate tons of traffic, leads, and sales.
Meet Your Host

Tom Morkes
Creator of $100k Launch School, Founder of Insurgent Publishing, Author, Speaker, and Launch Strategist
Tom Morkes is a West Point grad and Iraq War veteran turned author, publisher, and entrepreneur. Since 2014, Tom has helped dozens of businesses, from software companies like Teachable, to personal brands like Neil Patel, multiply their traffic, leads, and product sales.
Tom is the brains behind New York Times, Wall Street Journal, and USA Today bestsellers; the most-funded, non-fiction crowdfunding campaign in Kickstarter history, and more than a dozen 6-figure product launches.
By the numbers
How I’ve Helped My Clients Grow Their Businesses Using the Strategies You’ll Learn Inside $100k Launch School
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